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Types of influencers

April 30, 2022
Hubble

What are Influencer Types?

Your next campaign needs the right influencers to share your products with the world. There are influencers for every niche and for every size audience, but it can be dauting to choose the ones that are right for your brand. Influencer marketing can have a massive impact on your bottom line, and their ROI makes influencers a smart choice when it comes to your ad spend. This means that partnering with the right influencers can support exponential growth…where partnering with the wrong ones will leave you dead in the water. Today you’re going to learn about the different types on influencers, such as micro-influencers, macro-influencers, and mega-influencers. We’ll discuss what features would make them a great fit for your brand, and help you narrow down which kinds of influencers are best for each campaign you launch.

Nano-influencers

Who they are:

  • 1,000-5,000 followers
  • Often use LinkedIn, Facebook, Instagram

Features:

  • Highly engaged with small audience
  • Personal experience with your brand and products
  • Low cost for partner with

What they do best:

  • Local communities up to national level
  • Smaller, highly specific launches
  • In-person or online events
  • Seasonal or themed products

Micro-influencers

Who they are:

  • 5,000-15,000 followers
  • Often use Instagram and TikTok

Features:

  • Great genuine engagement rates
  • Selective niche audience
  • Low financial investment

What they do best:

  • Growing brand visibility
  • Unboxing and reviewing products
  • Instructional videos
  • Regular campaigns and product launches

Organic influencers

Who they are:

  • Social customers or raving fans; already part of your community and support your products or services

Features:

  • Represent your target demographic
  • Personal experience with your brand
  • Budget friendly and often open to trade posts for products

What they do best:

  • Growing brand visibility
  • Unboxing and reviewing products
  • Instructional videos

Personal storytelling (Powerful!!)

Key Opinion Leaders

Who they are:

  • 5,000-500,000 followers
  • Highly active on distinguished platforms like Twitter, LinkedIn, and blogs

Features:

  • Elevate brand awareness
  • Solidify brand credibility
  • Attaches their reputation to your brand and products
  • Impactful and durable content creation

What they do best:

  • Business partnership outreach
  • Large product launches
  • Rebranding and massive growth
  • Shifting opinions and gaining a new audience

Rising Stars

Who they are:

  • 100,000-500,000 followers
  • Highly active on consumer platforms like TikTok, Instagram, and YouTube

Features:

  • Increase brand awareness
  • Drive product sales
  • Increase audience size in target demographic
  • Create a social presence and personality for your brand

What they do best:

  • Reach new audiences at regional and national level
  • Increase web traffic from diverse sources
  • New product launches

Mega-Influencers

Who they are:

  • 500,000+ followers
  • Highly active on consumer platforms like TikTok, Instagram, and YouTube

Features:

  • Increase brand awareness
  • Drive mass-market product sales
  • Increase audience in broad, mainstream demographic
  • Amplify a social presence and personality for your brand

What they do best:

  • Reach new audiences at regional and national level
  • Increase web traffic from diverse sources
  • New product launches
  • Affiliate partnerships

Celebrity Influencers

Who they are:

  • Also known as Macro-Influencers
  • 1,000,000+ followers
  • Highly active on Twitter and Instagram

Features:

  • Increase brand awareness globally
  • Drive mass-market product distribution
  • Develop brand reputation and popular image
  • Use celebrity status to drive sales

What they do best:

  • Global mass-market ad campaigns
  • Sponsored posts and videos
  • New worldwide product launches
  • Affiliate partnerships

There are influencers to match your niche and your brand no matter what scale you’re working on. It’s likely you’ll work with multiple types of influencers in your brand for various products and services, since each one will have a different target audience. Knowing which type of influencer to work with for each campaign can help you reach the right customers at the right time.

Consider working with influencers for a wider range of content types, such as long-format YouTube videos or podcasts in addition to the short-form content frequently consumed on social media. You can even work with influential writers who publish on blog platforms like Medium or Substack. Get creative to reach the people who need your brand the most!

Don’t forget about the people who use and love your products and services every day. These are going to be your rockstar ambassadors, your brand advocates, and your social customers. They’re already familiar with what you offer and are already telling people how great you are. Make sure to reward them for their effort by sending goodies and exclusive deals, or by having them join your team. When it comes to finding the right influencers for your brand or for your next campaign, Hubble makes it easy. Whether you’re looking for micro-influencers, macro-influencers, or mega-influencers, you can begin working with them immediately. With only a few clicks, you can find influencers who work in your niche, and you can narrow down your search by demographic, audience size, and more. Save time and increase your bottom line by using the right tools. Download our FREE Chrome extension and see how powerful Hubble can be for your brand.

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